Kathakar Festival 2019: Manoj Bajpayee, Imtiaz Ali and others to tell stories

The festival, launched in 2010 under the aegis of UNESCO as part of Ghummakkad Narain, is an ingenious literature festival that fondly remembers Thakur Vishva Narain Singh, the first Braille editor in India.

The theme of this year is using music as a medium to tell stories.

The Kathakar Festival, that begins this Friday, will bring together the old-world and traditional ways of storytelling from across the globe, which are increasingly diminishing. Spread over 17 sessions, the first day on October 11, will have Australian Aborigine Elders Larry Walsh and Ron Murray discussing stories of the indigenous people. The three-day festival, in its 12th edition, is being organised by the cultural forum Nivesh at the capital’s Sunder Nursery. The theme of this year is using music as a medium to tell stories.

The festival, launched in 2010 under the aegis of UNESCO as part of Ghummakkad Narain, is an ingenious literature festival that fondly remembers Thakur Vishva Narain Singh, the first Braille editor in India.

Keeping up with the theme of the festival, the evening sessions will take place at 16th-century heritage park complex adjacent to the magnificent Humayun’s tomb. The morning sessions will take place in different schools in Delhi — a move intended to make children aware of different genres of stories. The opening day will mark the attendance of actor Manoj Bajpayee, singer Mohit Chauhan among others. Theatre artist Danish Hussain’s self-directed adaptation of ‘Qissebazi: A Multilingual Storytelling Orbit’ will be performed, so will Kerala’s traditional Tholpavakoothu shadow theatre based on Tamil epic Kamba Ramayana. Filmmaker Imtiaz Ali too will be present and share his experiences.

Speaking about the festival, Shaguna Gahilote, one of the organisers, said, “This is the first time where we are bringing in storytellers from different parts of the globe. We are particularly excited about the indigenous artistes from Australia.” She also reasons Bajpayee’s presence in the festival. “He really belongs to his roots and is so visibly rooted. We want people to listen to him.”

The schedule of the festival looks like this

Friday, 11th October 2019
6:00 pm – Buddhist Chanting by Monks of Sherabling (Grammy Awardees, India)
6:20 pm – Aborigine folktales by Uncle Larry Walsh and Ron Murray (Australia)
7:00 pm – Kali – stories from ancient India by Emily Parish (UK)
7.45 pm – Light Bearer: Slavic myths by Emilia Raiter (Poland)
8:30 pm – Kissey Kahani aur Adakaari: Mohit Chauhan in conversation with
Manoj Bajpayee (India)

Saturday, 12th October 2019
5.30 pm – Traditional Polish Ballads by Emilia Raiter (Poland)
6.00 pm – Stories around the fire by Uncle Larry Walsh and Ron Murray
(Australia)
6:30 pm – Tales of Misers by Shaguna Gahilote (India)
7.00 pm – Polish Tales by Jerzy Szufa (Poland)
7.30 pm – Fire: A state of matter by Vergine Gulbenkian (UK)
8:00 pm – Storytellers in Conversation with Amrita Tripathi (India)
8:30 pm – Ramayana by Tholpavakoothu Kerala Shadow Puppetry (India)

Sunday, 13th October 2019
5:00 pm – Polish folktales by Jerzy Szufa (Poland)
5.30 pm – Folktales from Europe by Vergine Gulbenkian (UK)
6:00 pm – Qissebazi: Haryanvi folktales by Rashmi Mann & Ruchita Tahiliani
(India)
6:45 pm – Tales from Mahabharat by Emily Hennessey (UK)
7:30 pm – Qissebazi by Danish Husain (India)
8:30 pm – Kissey, Kahani aur Cinema with Imtiaz Ali (India)

No Exchange No Refund on Items Purchased During Sale

The other day I was discussing with my friend about, ‘How smartly H&M is playing with consumer minds with  their consumer friendly policies’.

The conversation started with my purchase at BATA which stamped my purchase bill with NO EXCHANGE, NO REFUND on the DISCOUNTED ITEM PURCHASED.

To quote one more incident, I wanted to buy a pair of Shoes from *ZARA and when I was about to go inside the trial room to try them on, the trial room in-charge said I have to try them in the open space anywhere in the store. So, I looked around to find some place where I can sit  and remove the shoes I am already wearing to try the ones I want to buy and  to my surprise there was no place to sit if you want to try shoes and I was wondering does he wants me to sit on the floor and try them on or standing like a cock on one feet, either ways I am sure it would definitely look little awkward. He could have given me a tag for trial room which said one item on board and that would have been simple.

In the time when a brand like H&M says, BUY NOW and RETURN LATER , in case of any issues with the product and off course with a proper sitting space in their store to try shoes(…chuckles), brands which still follows the policies of Adam’s era seem a misfit .

TOI, dated August 20, 2019 reported, “H&M bets high on India sees no slowdown here”. 

 

At time when brands are complaining of a slow down in consumption, one of World’s top apparel brand is at ease.

A slow down in consumption can be due to may reasons but surely one could be non- consumer friendly policies.

Stores like H&M with their great pricing, style and consumer friendly policies esp. for exchange & return are making sure that customers first choice should be them. Consumers buy whatever they like in stores and whenever comes back to exchange or return ends up in buying two more. The number increases drastically during the sale period as most of us would like to buy more if all great things are available at prices we dream for with the extra comfort of avoiding  long trial queue’s which thanks to H&M hassle free exchange and return policies we  do and when we come back to exchange we find more new items on sale which our hawk’s  eye has missed  last time, ending up by buying few more. How convenient, Aye !

Infact, H&M is one store which even gives your money back  if you don’t find anything in rack which  fits your style or size at the time of product return. Consumers across the spectrum wants to be treated with respect for his/her time and money spent. Quick purchase with easy return policies SALE or NO SALE period.

I guess, H&M understands us well.

*ZARA Store in DLF Mall Noida

 

 

 

 

 

 

The Moon on the Shiva’s head is not just a Moon

Shiva beautifully carries a half moon on his head and it is not just a moon, if you may look carefully it symbolizes the last day of the waning  moon before it will be completely gone from the sky and give way to the appearance of the new moon in the sky. When this moon appears in the sky before the new moon night we pray to lord Shiva, it is called ‘Shiv-Ratri’. Yes, the Shiv-Ratri comes every month and the one which is celebrated in grandeur manner by everyone is the ‘Maha-Shiv-Ratri’, the biggest night of Shiva.

Now the question which pops up in our head is, why Shiva worshiped on a particular day?

we all face mood swings just like the moon which also swings between full moon to no moon, although our mood swings are more frequent and quick to change. We pray to Lord Shiva so that the moon comes back into the sky just as we want all our sadness to go away and happiness to be back in our life.  When we pray to him he takes all our sadness away and cheer us up and our life become as fulfilling and as nurtured as the full moon in the sky.

 

 

Stories and their unique elements: An approach to story structure by Vladimir Propp

In this article we look at Morphology of the Folktale, by outlining the thirty-one functions that were  proposed by Vladimir Propp for the structural analysis of folktales.

Vladimir Propp (1895-1970) analysed many of Russian fairy tales in order to identify common themes within them. He broke down the fairy tales into thirty-one “functions” that comprised the structure of many of the fairy tales. His study was published as Morphology of the Folktale in 1928

After the publication of Morphology, folklorists around the world realised that there is a unique element to all stories in the sense that they can be replicated. Same or similar stories, with identifiable plots, characters and situation can be found in many parts of the world. Propp’s assertion that hundreds of fairy tales can be reduced to a single structure has made many theorists to accept his hypothesis.

The thirty one-function of V. Propp are:

Number	Designation	Definition	Explanation
1	β	Absentation	One of the members of a family absents himself
			from home.
2	γ	Interdiction	An interdiction is addressed to the hero.
3	δ	Violation	The interdiction is violated.
4	ε	Reconnaissance	The villain makes an attempt at reconnaissance.
5	ζ	Delivery	The villain receives information about his
			victim
6	η	Trickery	The villain attempts to deceive his victim in
			order to take possession of him or of is
			belongings
7	θ	Complicity	Victim submits to deception and thereby
			unwittingly helps his enemy.
8	A	villainy	The villain causes harm or injury to a member
			of a family
8A	a	Lack	A member of a family lacks something or
			desires to have something.
9	B	Meditation	Misfortune or lack is made known; the hero is
			approached with a request or command; he is
			allowed to go or he is dispatched.
10	C	Beginning	The hero agrees to or decides upon
		counteraction	counteraction.
11	↑	Departure	The hero leaves home.
12	D	First function	The hero is tested, interrogated, attacked etc.,
		of the Donor	which prepares the way for his receiving either a
			magical agent or a helper.

 

13	E	The hero’s	The hero reacts to the actions of the future
		reaction	Donor.
14	F	Provision of a	The hero acquires the use of a magical agent.
		magical agent
15	G	Guidance	Hero is led to the whereabouts of an object of
			search
16	H	Struggle	The hero and the villain join in direct combat
17	I	Branding	The hero is branded
18	J	Victory	The villain is defeated
19	K	Liquidation of	The initial misfortune or lack is liquidated
		Lack
20	↓	Return	The hero returns.
21	Pr	Pursuit	The hero is pursued
22	Rs	Rescue	Rescue of the hero from pursuit
23	o	Unrecognized	Unrecognized, he arrives home or in another
		arrival	country
24	L	Unfounded	A false hero presents unfounded claims
		claims
25	M	Difficult task	A difficult task is proposed to the hero
26	N	Solution	The task is resolved
27	Q	Recognised	The hero is recognised.
28	Ex	Exposure	The false hero or villain is exposed
29	T	Transfiguration	The hero is given a new appearance
30	U	Punishment	The villain is punished
31	W	Wedding	The hero is married and ascends the throne

According to Propp (1968): In order to create a tale artificially, one may take any A, then one of the possible B’s then a C↑, followed by absolutely any D, then an E, the one of the possible F’s, then any G, and so on. In doing this, any elements may be dropped, or repeated three times, or repeated in various forms. If one, then distributes functions according to the dramatis personae of the tale’s supply of by following one’s own taste, these schemes come alive and become tales. Of course, one must also keep motivations, connections, and other auxiliary elements in mind”

Understanding  Propp 31 function with a fairy tale, the tale in consideration is ‘RUMPELSTILTSKIN’, a fairytale popularly associated with Germany (Where he is known as Rumpelstilzchen). The tale was collected by the Brothers Grimm in 1812 edition of ‘Children’s and Household Tales’.

Interdiction: King orders the Miller’s daughter to spun gold from the hay else she will die

Violation: She has no idea how to spun gold from hay(Leading to the entry of Villain)

Reconnaissance: Rumpelstiltskin asks why you cry fair maiden.

Delivery: The Miller daughter said “I will die unless I find a way to spin all the straw into gold”

Trickery: Rumpelstiltskin “May be I can help you” what will you give me if I spin gold for you?

Complicity: Millers daughter: I have nothing left to give you.

Rumpelstiltskin: Promise me that you will give me your first born child and I will spin all this straw into the gold.

 Millers daughter: Relunctly agreed to give the tiny man what he wanted she had no choice.

Villainy: Rumpelstiltskin reappears “I have come for your first born, your son”, he said with a wicked grin

Meditation: “If you can guess my name in 03 days you can keep your child”

Beginning Counteraction: Queen (Millers Daughter) sends out messengers to find all the possible names they can gather from every corner of the country

Guidance: Late Last night I saw something strange. A tiny man was dancing and chanting

“The child is mine. I’ve won the game. Since Rumpelstiltskin is my name”

Struggle: “Is your name sheepshanks, spindleshanks….

Wrong! Cried the little man gleefully

Victory: Could your name be Rumpelstiltskin. The little man turn purple with rage.

Punishment: Rumpelstiltskin remained in that same place frozen forever in rage.

 *References: Rupkatha Journal on Interdisciplinary Studies in Humanities (ISSN 0975-2935), Vol. IX, No. 2, 2017

Excerpts from: Vladimir Propp: Morphology of the folk tale 1928 Translation 1968, The American Folklore Society and Indiana University 

Stories and their unique elements: An approach to story structure by Vladimir Propp

In this article we look at Morphology of the Folktale, by outlining the thirty-one functions that were  proposed by Vladimir Propp for the structural analysis of folktales.

Vladimir Propp (1895-1970) analysed many of Russian fairy tales in order to identify common themes within them. He broke down the fairy tales into thirty-one “functions” that comprised the structure of many of the fairy tales. His study was published as Morphology of the Folktale in 1928

After the publication of Morphology, folklorists around the world realised that there is a unique element to all stories in the sense that they can be replicated. Same or similar stories, with identifiable plots, characters and situation can be found in many parts of the world. Propp’s assertion that hundreds of fairy tales can be reduced to a single structure has made many theorists to accept his hypothesis.

The thirty one-function of V. Propp discussed with an example, story in consideration is ‘RUMPELSTILTSKIN’, a fairytale popularly associated with Germany (Where he is known as Rumpelstilzchen). The tale was collected by the Brothers Grimm in 1812 edition of ‘Children’s and Household Tales’.

 

Number	Designation	Definition	Example
1	Β	Absentation	One of the members of a family absents himself
			from home.
2	Γ	Interdiction	An interdiction is addressed to the hero.
			King orders the Miller’s daughter to spun gold from the hay else she will die.
3	Δ	Violation	The interdiction is violated. She has no idea how to spun gold from hay(Leading to the entry of Villain)
4	Ε	Reconnaissance	The villain makes an attempt at reconnaissance.
			Rumpelstiltskin asks why you cry fair maiden.
5	Ζ	Delivery	The villain receives information about his
			Victim. The Miller daughter said “I will die unless I find a way to spin all the straw into gold”
6	Η	Trickery	The villain attempts to deceive his victim in
			order to take possession of him or of is
			Belongings. Rumpelstiltskin “May be I can help you” what will you give me if I spin gold for you?
7	Θ	Complicity	Victim submits to deception and thereby
			unwittingly helps his enemy. Millers daughter: I have nothing left to give you. Rumpelstiltskin: Promise me that you will give me your first born child and I will spin all this straw into the gold. Millers daughter: Relunctly agreed to give the tiny man what he wanted she had no choice.
8	A	Villainy	The villain causes harm or injury to a member of a family
			Rumpelstiltskin reappears “ I have come for your first born, your son”, he said with a wicked grin.
8A	A	Lack	A member of a family lacks something or
			desires to have something.
9	B	Meditation	Misfortune or lack is made known; the hero is
			approached with a request or command; he is
			allowed to go or he is dispatched. “If you can guess my name in 03 days you can keep your child”
10	C	Beginning	The hero agrees to or decides upon
		counteraction	counteraction. Queen (Millers Daughter) sends out messengers to find all the possible names they can gather from every corner of the country
11	↑	Departure	The hero leaves home.
12	D	First function	The hero is tested, interrogated, attacked etc.,
		of the Donor	which prepares the way for his receiving either a
			magical agent or a helper.

 

 

 

13	E	The hero’s	The hero reacts to the actions of the future
		reaction	Donor.
14	F	Provision of a	The hero acquires the use of a magical agent.
		magical agent
15	G	Guidance	Hero is led to the whereabouts of an object of
			Search
			Late Last night I saw something strange. A tiny man was dancing and chanting “ The child is mine. I’ve won the game. Since Rumpelstiltskin is my name”
16	H	Struggle	The hero and the villain join in direct combat
			“Is your name sheepshanks, spindleshanks…. Wrong! Cried the little man gleefully
17	I	Branding	The hero is branded
18	J	Victory	The villain is defeated Could your name be Rumpelstiltskin. The little man turn purple with rage
19	K	Liquidation of	The initial misfortune or lack is liquidated
		Lack
20	↓	Return	The hero returns.
21	Pr	Pursuit	The hero is pursued
22	Rs	Rescue	Rescue of the hero from pursuit
23	O	Unrecognized	Unrecognized, he arrives home or in another
		arrival	country
24	L	Unfounded	A false hero presents unfounded claims
		claims
25	M	Difficult task	A difficult task is proposed to the hero
26	N	Solution	The task is resolved
27	Q	Recognised	The hero is recognised.
28	Ex	Exposure	The false hero or villain is exposed
29	T	Transfiguration	The hero is given a new appearance
30	U	Punishment	The villain is punished Rumpelstiltskin remained in that same place frozen forever in rage.
31	W	Wedding	The hero is married and ascends the throne

 

According to Propp (1968): In order to create a tale artificially, one may take any A, then one of the possible B’s then a C↑, followed by absolutely any D, then an E, the one of the possible F’s, then any G, and so on. In doing this, any elements may be dropped, or repeated three times, or repeated in various forms. If one, then distributes functions according to the dramatis personae of the tale’s supply of by following one’s own taste, these schemes come alive and become tales. Of course, one must also keep motivations, connections, and other auxiliary elements in mind”

 

References: Rupkatha Journal on Interdisciplinary Studies in Humanities (ISSN 0975-2935), Vol. IX, No. 2, 2017

                    Excerpts from: Vladimir Propp: Morphology of the folk tale 1928 Translation 1968, The American Folklore Society and Indiana University  

 

 

Delhi Book Fair and Stationery Fair 2018

The 24^th Delhi Book Fair and 20^th Stationery Fair kick started off on August 25. The show opened its gates on Weekend and people poured in with full festive mood. To my disappointment as well as to many the Delhi Book fair and stationary fair could not live up to the expectations. The show occupied Hall no. 7ABC, Hall no. 7D, Hall no. 7E & Hall no. 7FGH. Stationary Fair and 4^th Office Automation & Corporate Gift Fair occupied Halls 7ABC and except few interesting stalls most of them are routine stationery brands selling the usual products which can be easily sighted at any other stationery shop around the corner.

Occupying Hall nos. 7D, 7E and 7FGH is Delhi Book fair which has totally lost its charm. The magic it used to cast on us was nowhere to be seen. Kids were the most disappointed. Delhi Book fair was dominated by local book sellers, selling regular novels, 3@100 bucks, old & torn out magazines and digests. Most of the renowned publishers were missing from the party.

No wonder the kids and growing generation is dipping themselves in the pool of digital media for fulfilling not only their educational appetite but for their leisure reading as well.

Despite of this sorry state of Delhi Book fair, I would still recommend book lovers to visit otherwise it will be disappointing for those who have lend their supportive shoulders to the show and to you as well who every year very enthusiastically mark their attendance in the show. I too managed to find something which will be a good read from NBT stall and even enrolled myself for the lifetime membership of National Book Trust of India.

I hope this is just a temporary phase being marked by the ongoing renovation work of Pragati Maidan and the show will regain its long lost glory by the time it will be organized again.

 

The Legend of Mysterious Invisible Red Thread of Fate Tied to you

 

The Red Thread of Fate is an East Asian belief originating from a Chinese Legend. According to this , the God ties an invisible red cord around the ankles of those that are destined to meet one another in a certain situation or help each other in a certain way. In Japanese and Korean culture, it is thought to be tied around the little finger.

The red string might get tangled, contracted or stretched but it can never break.

Legend has it that the two people connected by this thread will have an important story, regardless of the time, place or circumstances. The legend of the red string is a way to understand our itinerary of encounters as a predetermined plot where couples’ relationships, the intimate brushes with someone and all the little or grand stories we crisscross with others are neither random nor accidental, but they are part of a bigger picture which we weave, out of the threads given to us at the time of our birth.

Accepting this, or at least considering it, helps us to navigate the life sea with calm mind and soul, helping us to accept that the path we opted for or decisions we have taken are the only ones we were destined for. There were no wrong choices, better paths or poor decisions.

If you will close your eyes and analyze all your major life altering decisions, it is fairly possible that you may be able to connect the dots.

 

Predators@Work Place: Are You Working With An Emotional Vampire

Image Credit: Emotional Vampires at work

Just like ‘THE VAMPIRES’, Emotional Vampires are also driven by single minded goal, if you are not careful enough they will stanch their thirst by emotionally draining you out.

We all must have met one of these kinds in workplace, they look normal, just like any of us but once they are hired or assumes a post of power their exploitation starts. Their behaviour is consciously regulated with ulterior motives. They want to feed on your positive energy and  cultivate the ‘Vampire kind of Organizational Culture’ . Whenever we are around them we feel tired or frustrated or depressed. Thoughts like look out for job change or how to fight back always clouds our mind.

Know your predator. According to Albert J. Bernstein, a clinical psychologist  and author of Emotional Vampires at Work described them as one of the four types.

• Antisocials: An Antisocial crave excitement in bending or breaking laws for their own needs and wants. They often feel little or no empathy towards others. They often bully people and shows no respect towards people working around them.

 

• Histrionics: A Histrionics is a constant attention seeker wherever he goes. They want to be the center of attention and create drama. They become difficult and problem creator if they are not constantly showered with attention.

 

• Narcissists:  They suffer from grandiose sense of importance and believe universe
  

  Image Credit:Women Working

  revolves around them. They are always high on the assumption of being too successful and think themselves as unique. They usually exploits people working around them and are arrogant and jealous of other’s success.

 

• Obsessive-Compulsives:  These are perfectionists who leaves no room for mistakes especially not even your’s. They Micromanage everything at the cost of flexibility, openness and efficiency. Their controlling behavior makes it painful to work with  them.

How to Fight back  an emotional Vampire ?

It is simpler than you think, Just ‘KEEP CALM’ and follow the rule of NE-TT-CG-SM-SD

• (NE) NEVER EXPLAIN-Emotional Vampires feed on your response, they will instigate you for one. Never explain to them how you were absolutely correct and others were wrong.  They will always put you in tough spot and you have to make a choice. Rather than being always right , choose to be effective for a change to make their attack futile.
• Take (TT) TIME to THINK- Impulsive decisions are not the best one. Emotional Vampire will push you for the immediate response, don’t give them one. Ask for time, think through and then respond. This will make his attack useless as by the time you are ready with solution his attack for the day has already lost it’s charm.
• (CG) CLARIFY your GOAL -Know your goal and what you are expected to achieve, stay focused. Emotional Vampire will try to dodge you off by pushing you in multi directions.
• (SM) SHUT your Mouth – Emotional responses are  quick to erupt and they are not as good as rational responses. Emotional Vampire will push your buttons to get a reaction out of you . Take a deep breath and let the moment pass by. This will ward off the energy sucker.
• (SD) SLOW DOWN-  To snatch control of situation from Emotional Vampire you need to think more slowly than him. Give your task and yourself an appropriate time. Don’t hurry. His fast pace is a trick to throw you off balance.

 

 

 

 

 

UPM Raflatac announces clear-on-clear and solid white label materials to join PP Lite sustainable range

UPM Raflatac has further expanded its PP Lite range of labeling solutions for the European market with the introduction of two new products, clear-on-clear PP FTC Lite and PP Solid White FTC Lite. The PP Lite range helps brands achieve their sustainability targets with lightweight, eco-designed face materials, adhesives, and backing materials.

Products in the PP Lite range combine a lighter face material, a lower coat-weight adhesive, and a lighter backing. This makes them incredibly lightweight overall, optimizes raw material use, and reduces greenhouse gas emissions, energy and water consumption, and waste. As well as helping brand owners increase the sustainability of their packaging, the PP Lite range also boosts productivity across the value chain.

PP Solid White FTC Lite is a non-pearlescent, solid white PP film that offers a bright white base color with dependable performance. PP Clear FTC Lite is a clear PP film that can be combined with R704 adhesive and PET Lite liner to offer a coveted no-label look as well as clean performance in converting and dispensing. Both films are ideal for multi-purpose labeling applications on smooth, rigid containers. The high strength of PP Solid White FTC Lite’s solid core also makes it ideal for multi layer and peel-and-read applications. Both label solutions meet EU food safety standards.

“Our PP Lite range of labeling solutions has been welcomed by customers, helping brand owners achieve their sustainability targets and differentiate from the competition while also increasing efficiency and productivity,” explains Päivi Knihti, Segment Manager, Films, EMEIA, UPM Raflatac. “The addition of clear-on-clear PP FTC Lite and PP Solid White FTC Lite to the range provides even more options for brands to make a more sustainable choice.”

News:http://www.upmraflatac.com

Pidilite Industries Limited and Germany’s Jowat SE enter into collaboration

Pidilite Industries Ltd, a leading manufacturer of adhesives in India, has entered into a collaboration with Jowat SE, a German family-owned enterprise and one of the leading suppliers of industrial adhesives worldwide. As part of the collaboration, Pidilite will now exclusively handle sales and distribution of the entire range of Jowat adhesives in India and other neighbouring countries including Sri Lanka, Bangladesh, and Nepal. In addition to this, the two companies have also entered into a technical collaboration encompassing the high growth, specialised category of Hot Melt adhesives. This will provide a comprehensive range of Thermoplastic Hot Melt adhesives for use in several industrial, and modular and other wooden furniture segments.

Mr. Bharat Puri

Mr. Bharat Puri, Managing Director, Pidilite Industries Limited, said, “The collaboration is in line with Pidilite’s ambitions to continuously improve its already strong market position in all the segments where it is present, and especially in adhesives. Pidilite’s leading presence in several consumer product segments, with hugely popular brands, is complemented by a large range of industrial products, developed and marketed to meet specific requirements in the country. The synergies between Jowat and Pidilite in terms of product range, customer segments served and technologies deployed are clear and visible. Both companies together are uniquely placed to capitalise on the healthy prospects for growth in the segments targeted.”

Mr. Klaus Kullmann

Mr. Klaus Kullmann, Member of the Board of Directors of Jowat SE, said, “We see a strong platform for sustained growth through collaboration with Pidilite. Jowat has pioneered the development of several high end adhesive products, and has constantly undertaken development work at the cutting edge of adhesive technology. The company’s core competence lies in innovation in both technology and R&D, and in delivering outstanding technical service to customers. There is an excellent value match between Pidilite and Jowat to meet the future needs of customers for quality products in all high-growth segments such as furniture, packaging, automotive, and textile, among others, where specialised adhesives are used.”

The collaboration is for the long term, and leverages the well-known strengths and capabilities of the two companies. It aims to provide best-in-class technology and products to customers, comprising of manufacturers of furniture and varied industrial products with requirement of adhesives.

 News Credit: Jowat Global